Optus is Australia’s second biggest telecommunications company.
And Telstra is the first. Large, old fashioned and seen by many as the epitome of the greedy, grey corporation.
Optus needed something different.
Something that would attract the disillusioned Telstra customers – to get them to feel that a party was going on and they simply weren’t invited.
So ‘Live More Yes’ was born.
It was big. It was silly. It was camp as hell and was, by far, the most successful campaign ever for Optus.