Category / Advertising / Uncategorized
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The future of advertising and why outdoor is back.
Apparently we’re all fucked. Advertising is dead. Nobody can tell a brand story anymore, vast social media companies are now self-righteous media conglomerates, digital doesn’t work and consultancies buy agencies in the…
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Fear and Black Clothing. One week at SXSW.
5.00pm. After nineteen hours I’ve finally arrived in Austin. The airport is filled with tattooed men with well-groomed beards furiously tapping away at various devices and everything is sponsored by a website…
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Hungry and emaciated. A short piece about junior creatives.
There was a time when young, hungry advertising creatives would do almost anything to get their foot in the door. That included one team sending us a package containing a metal ruler…
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It’s hot as hell and I think the jury hates me.
I spent my first four days in Cannes utterly convinced that I was immensely disliked by my fellow Cyber jurors. I’d enter the jury room every morning to hear stories of bonding…
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A series of unfortunate events. The almost inevitable second Cannes Diary.
2:30pm: Apart from a few old ladies, the odd Russian prostitute and the absolute cock who zooms around the block continuously in his probably rented matte black Lamborghini, the Croisette is strangely…
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Skewering the Vegans.
On the day I arrived in Sydney, the chief of police gave his opinion on the new ‘Crimestoppers’ telephone line. He didn’t think it would work. When pressed, he said ‘nobody likes…
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Adblocking. The inevitable antidote to shit.
There’s a scene in ‘The Breakfast Club’ when Molly Ringwald mouths the word ‘STOP!’ to Judd Nelson during an argument that’s careering out of control. That’s happened to me, only it was…
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Any colour Mitsubishi. As long as it’s blue.
In the summer of 1989, a remarkable thing happened to the Mitsubishi brand. Within a matter of months it became associated with fun, good times, dancing and parties. It became very, very…
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The inevitable takeover of the takeover.
I’ve spent the last few days at SXSW having my mind blown. Partially by the free beer that’s seemingly available in every bar but mainly by the sheer tidal wave of innovative…
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How the Last of Us could become the Last of Us.
If Lee Clow’s Chiat/Day team were to write their seminal ‘Think Different’ spot today, there’s a very good chance that it would include a bespectacled Swedish programmer called Notch Persson. Notch didn’t…
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