Category / Social Media

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  • Slave to the algorithm.

    As human beings, we like to think we’re in control. That somehow we’re in charge of our destiny, where we go, what we see, what we do and who we meet. This…

    April 1, 2016
    Social Media

  • Tracking down a troll.

    In Advertising, anonymous comments are used primarily to defend or attack work. We’re all guilty of making one or two. I’ll admit for the first time that one of my all time…

    February 28, 2016
    Social Media

  • The inevitable death of curiosity.

    Many years ago, I sold my PC to an Investment Banker in Singapore. I hooked him up with this exciting new thing called ‘The Internet’ and excitedly showed him the search bar…

    March 13, 2015
    Social Media

  • Any colour Mitsubishi. As long as it’s blue.

    In the summer of 1989, a remarkable thing happened to the Mitsubishi brand. Within a matter of months it became associated with fun, good times, dancing and parties. It became very, very…

    February 27, 2016
    Advertising, Social Media, viral