Blog
I’ve written articles and thought pieces for newspapers, magazines and trade publications such as Campaign, Shots, B&T and Campaign Brief. I’m also a regular columnist for Adnews. Here are some of my most recent pieces/rants.
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I was told I could ‘write my own narrative’ when I left M&C Saatchi.
M&C Saatchi, Sydney has instructed Group Creative Director Andy Flemming that he can choose the manner of his own departure after an emotional meeting via video call. He will remain at the…
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The Santa Emails
From: [email protected] To: [email protected], [email protected] Subject: Debrief Great news team! Client absolutely LOVES the whole Santa Claus concept and wants to roll it out WORLDWIDE. That’s got to be worth some Rose!…
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My 2050 Cannes Diary
I didn’t think my eighty-year old body would be up for a week of utter debauchery and horrific abuse, but thanks to Accenture Campaign Brief, I’ve been given a pass and Hyperloop…
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The future of advertising and why outdoor is back.
Apparently we’re all fucked. Advertising is dead. Nobody can tell a brand story anymore, vast social media companies are now self-righteous media conglomerates, digital doesn’t work and consultancies buy agencies in the…
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How to buy a house in Sydney with weaponry.
There are scuba divers who dive in human waste. Seriously. Their sole job is to dig their way down into sewage tanks (do they swim? Is there wee in there?) and make…
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This is your brain on scam.
“My name is Andy Flemming and I have scammed. I guess it started back in Singapore. It was the early nineties. I met this guy in a club who said he could…
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Slave to the algorithm.
As human beings, we like to think we’re in control. That somehow we’re in charge of our destiny, where we go, what we see, what we do and who we meet. This…
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Fear and Black Clothing. One week at SXSW.
5.00pm. After nineteen hours I’ve finally arrived in Austin. The airport is filled with tattooed men with well-groomed beards furiously tapping away at various devices and everything is sponsored by a website…
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Hungry and emaciated. A short piece about junior creatives.
There was a time when young, hungry advertising creatives would do almost anything to get their foot in the door. That included one team sending us a package containing a metal ruler…
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It’s hot as hell and I think the jury hates me.
I spent my first four days in Cannes utterly convinced that I was immensely disliked by my fellow Cyber jurors. I’d enter the jury room every morning to hear stories of bonding…
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