Apple Pay Launch

With iPhone* and Apple Watch** the number one devices in their respective categories in Australia*, the long-awaited introduction of Apple Pay by Australia’s largest bank signalled a major shift in the way people pay.

CommBank’s customers made it clear this is a service they want, particularly as it was expected from a bank consistently rated the best mobile and digital banking experience, operating in a market that is the global leader in contactless payments with over 99% of retailers accepting Apple Pay. To help mark the milestone moment, the film celebrated the ease of the new service and how more Australians than ever could now change the way they pay.