‘CAN’ is as much about self-belief as enablement, so in 2015 when it came time to refresh the ‘Can’ campaign with a brand message, we looked back to the time when everyone believed they could be anything they wanted to be with the CAN Kids campaign.
After all, we were all children – children who believed that we could be and do anything. As we get older, that wonderful sense of absolute self-belief dissipates – but it’s still there, although its light is dimmed by age, social expectations – even workmates and friends who tell us we CAN’T.
But when we were young, we believed we could. It’s never too late to believe we can.