Google AFL

For loved ones living with dementia, cherished memories can be a powerful tool to help. Working in consultation with Dementia Australia, we told the story of a granddaughter reconnecting with her Grandmother through their shared love of AFLW, with a little help from Google. Shot by Finch’s Kyra Bartley, the film shows how Aussie Rules is more than just a game, it’s an intrinsic part of the Australian way of life, permeating different generations of families across the country.

Mumbrella’s Campaign of the year 2021.